Forter can help Ascena Retail Group provide a frictionless, streamlined customer experience
Follow Lane’s shopping journey
We noticed that Marriott has faced some recent challenges related to security; with member accounts being compromised, digital key issues, and unnecessary friction in the Bonvoy™ login experience as a result. With growth and loyalty as cornerstones of Marriott's success, we've uncovered opportunities to help protect 160m+ Bonvoy™ members from fraudsters and serial abusers, so you can ensure a great customer experience and profitability.
Long term Marriott customer for 9 years
Has 215,000 Bonvoy™ loyalty points with 42 stays in the last 12 months
Mom to 3 kids and 2 dogs
Meet Mary
We want to take you on your members journey and show you how and where you can put protection in place to delight them with every interaction. Meet Mary, she is excited to embark on her next Marriott experience with us.
Tag along on her journey
Welcome
Account Creation/Login
Apply DIscount Code
Book Reservation
Digital Check-in
Digital Key
Request Refund
The Challenge
The Solution
If you don’t have a frictionless solution in place to address verification at sign-up, customers like Lane are more likely to abandon the account creation process.
There was a 109% increase in fraudulent accounts created in 2021. What’s more, 4% of all attempts to create new accounts are fraudulent. We help you block fraudsters from creating new accounts without additional friction for legitimate customers.
Learn about Forter's Trusted Identities solution
Lane creates an account at AnnTaylor.com to shop online with ease, store her payment details for later use and leverage ALL Rewards.
Account Sign-up
DIscount Code
Omnichannel Experience
Item Not Received
Why Forter
Account Sign-in
Customers are getting in on fraudulent behavior by creating extra accounts to leverage sign-up discount offers. This increases Ascena Retail Group’s overall cost-per-acquisition and compromises data integrity.
Block serial abusers from taking advantage of a generous policy. Forter's focus on identity, context and Ascena Retail Group’s own policies enables customized decisions at multiple points across the customer journey, preventing fraudulent account creation.
Lane subscribes to receive emails to get an extra 40% off her purchase and wonders - how many times can she do this?
According to the Javelin report, there was a 90% increase in account takeover attempts in 2021. And 19% of customers say that if their account details are breached, they would never shop with that merchant again.
With Forter’s Trusted Identities solution, Ascena Retail Group can ensure that fraudsters cannot access Lane’s account, even if they have her username and password. This can mitigate the need for adding friction as Ascena Retail Group builds a strategy for protecting their customers’ identities.
A fraudster tries to log in to Lane’s account and access her payment details and loyalty points.
It can take up to two hours for Lane’s pants to be ready to pick up, adding friction to her shopping experience - now she has to plan around a pick-up time!
With manual review, it can take up to 48 hours to get a decision on whether to trust a transaction, making it impossible to provide a seamless omnichannel shopping experience for your customers. Trust a transaction in a fraction of a second so Lane can pick up her pants as soon as the retail team can pick them and put them aside!
Lane completes her first AnnTaylor.com purchase and notices the pants are available to pick up at her local store, while the shoes will be shipped to her house.
See how a global beauty retailer saw success >
You want to offer flexible policies for good customers, but repeat offenders take advantage.
With Forter's Trusted Policies, spotlight personas who repeatedly make claims and stop them from abusing your policies. Forter’s ability to identify repeat offenders allows you to deploy policies that limit abuse and reward genuine customers.
Lane waits for her new shoes to come in the mail, but they never arrived! She calls Ann Taylor customer service to report the issue and get a replacement.
Forter can help Ascena Retail Group deliver a seamless omnichannel shopping experience for customers like Lane, and ensure their loyalty for years to come.
Create seamless internal processes by consolidating vendors to promote operational efficiency Reduce false declines and create premium customer experiences, ensuring loyalty and higher customer lifetime value Enable new omnichannel services by eliminating risk within the customer journey
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