Modernizing your Fraud Prevention with Machine Learning, Automation and a Global Data Network
Customer lifetime value is more important than ever - which means you need to win at every interaction across the customer journey (from login to sign up to coupon, return, shipping request and loyalty point redemption) - not just at the point of transaction. Yet, fraud is growing more in sophistication and it's hurting customer relationships and trust.
How can you make the customer journey as seamless and simple as possible?
Hear Angela Whiteford, Chief Marketing Officer at Forter and Tim Sloane, VP of Payments and Innovation at Mercator Advisory Group share how retailers can pivot their fraud prevention strategies towards the path of digitization to empower best-in-class customer experience. We covered how to:
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Increase top-line revenue by accurately identifying legitimate customers and approving more transactions
Grow without risk to deliver new programs in new markets without worrying about fraud and abuse
Digitally transform to ensure a more streamlined and trusted customer experience no matter how or where they shop
The world of commerce is evolving. Learn how your business can evolve with it.