Fraud and abuse are fundamentally different
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Fight bad behavior while delighting customers
Sometimes eCommerce fraud and abuse get lumped together. The assumption is that you can deal with both at the same time (some vendors even propagate this position). The truth is they're fundamentally different. This report explores key considerations:
Fraud always stems from bad actors, but policy abuse can come from good customers taking advantage of flexible policies
Learn how to strike a balance between preventing bad behaviour and delighting your customers
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You need specific tactics and technologies to fight losses and delight your best customers
Before you can solve for policy abuse, you first need to determine the types and magnitude of abuse affecting your business
Adjust policies in real-time based on the persona, so repeat abusers have less flexibility while good customers enjoy more
When you're smart about solving for policy abuse, you can strike the right balance between fighting bad behavior and delighting customers.
