Are new shoppers falling out of your funnel forever?
of people aged 56+ would be willing to retry with a new payment method
18%
Download the report to learn:
Why new customers are 5-7x more likely to be declined than returning users
How much revenue you are missing out on by turning away new customers
How merchants can use risk management as a growth engine
Today’s volume of new shoppers is 2x greater than pre COVID-19 levels
New shoppers are 5 to 7x more likely to be declined than returning customers by current fraud tools
40%
of those declined on the first visit won’t try again on that merchant’s site
2x
Missed annual revenue per customer:
£684
APPAREL & ACCESSORIES
HOME FURNISHING & GARDEN
58%
£589
HOME & GARDEN
£781
FOOD & BEVERAGE
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